DANNY DIMBLEBY 2015-16  YEAR 3

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Hotel Dérive

The narrative of the hotel ‘experience’ is one of sterility and monotony; variations of the same predictable components designed to exist without stimulating a response. And so it comes as no surprise that the hotel industry is under siege as Airbnb mutates this process, providing a service by which you tailor your own bespoke experience. The hotel finds itself needing to adapt in order to survive.

Hotel Dérive exists as a situationist representation of the dérive; a psychogeographical term for an unplanned journey through a landscape whereby the self-navigated user is guided through architectural subtleties. The result is an entirely authentic and unique narrative aimed at evoking a new conversation of the hotel experience. It is through conversation that the true form of the hotel exists as infinite narratives intertwine to create ‘complete’ Hotel Dérive.

The language of the hotel is constructed through hyper-real cinematic narratives and the scenic borrowing of Japanese stroll gardens. The scenes, inspired by mutations of Venetian architecture utilise lidar scanning technology to sample highly accurate three-dimensional  textures and forms from locations around the world. These simulacrums transcend the real-fake reproductions of European cities found in mainland China through hyper-resolution textures that create a greater sense of user awareness.

Public access to the hotel is limited to 90 minutes to further enforce the cinematic ‘feature length’ experience. This also aims to address the public vs private hotel lobby debate which varies between establishments. Rather than overnight rooms, hotel guests rent artistic constructions on a short term basis. These spaces provide escapist opportunities to adopt a new identity, synonymous with the notion of the hotel and the creative East London.

Tutors: Colin Herperger, Thomas Pearce